Why YouTube's Biggest Creators Trust This Man

Learn the small detail you're probably overlooking which could help to grow your audience.

Read time: 2 minutes


Here is your weekly dose of The Creator Stream, a list of what I’m enjoying and exploring in the Creator Economy. Please feel free to forward this along to friends.

My Favourite Things This Week

🎥 YouTube Video I’m Watching

Why YouTube's Biggest Creators Trust This Man - Meet Kevin Shen, he is the go-to guru for YouTube Studio setups. He's the founder of Dream Studio Course and has been the trusted consultant for some of the biggest creators on YouTube such as Tiago Forte.

There's a clear before and after when it comes to his clients' backgrounds, and he reveals it all in this short conversation.

Kevin focuses on what many creators overlook: the power of an efficient and effective Studio setup that signals the correct message to your target audience.

In this episode, we're diving into:

  1. How to create a studio that works for you, not against you.

  2. We'll discuss how to convey your brand message through your backdrop.

  3. Why it's crucial to have an efficient setup.

  4. Why investing time in setting up your studio can lead to a significant payoff in your content creation process.

🎥 YouTube Video I’m Watching

Get More YouTube Views: The Detail You're Overlooking - Learn the small detail you're probably overlooking which could help to grow your audience.

This is a video that builds off of the Kevin Shen interview with more in-depth thoughts from me on how to get more views on your videos.

I would love to hear your feedback on any of the two videos and what you’d like to see from me as I begin to upload frequent YouTube videos. Feel free to respond to this email or tweet me on Twitter.

📖 Article I’m Reading

34 Ways to Make Money as a Creator (with Examples) - According to ConvertKit’s State of the Creator Economy report, almost 30% of full-time creators earn less than $10,000 per year.

Surprisingly enough, the next highest percentage was for those earning more than $150,000 per year, at just over 15%. This leaves over half of creators earning somewhere between $11,000 and $149,000/year. Looking at the numbers, there’s ample room for a “creator middle class”. However, many struggle to convert their creativity into revenue - this article goes in-depth into 34 different ways creators are monetizing their audience to make being a creator their full-time job.

Thanks for reading, if you want to reach out to me, just send a tweet to @WhiffenYT. Have a wonderful weekend!


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Whenever you're ready, there are 2 ways I can help you:

  1. If you're looking to improve your thumbnails, I'd recommend you sign up for free at The Thumbnail Vault. It's a database of over 1,000 of the best thumbnails on YouTube for inspiration with breakdowns on why they got views.

  2. Book a free 15-minute consulting call with me where I can give you some pointers on how to improve your YouTube Channel.

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